Spider boots, boxers, hoverboards: when Ukrainian troops ask, we deliver
August 12, 2025
CHARITY
FOUNDATION
SITE
REDESIGN
Wave'91 is a Ukrainian charity foundation supporting the country's Defence Forces through advanced military technology and direct collaboration with frontline units.
As the organisation evolved, its website no longer reflected the scale of its impact or effectively served its key audiences. The redesign focused on strengthening trust, improving access to information, and creating a more compelling experience for donors, military personnel, and business partners.
BEFORE
Sensitive content
This photo contains sensitive content, such as poor layout and typography, which some people might find offensive or disturbing.
AFTER
Problem
The website struggled to communicate the foundation's impact and guide users toward meaningful action.
Key information was difficult to find due to an unclear content structure and navigation.
The website did not effectively communicate the foundation's impact, credibility, and unique value.
Different audiences had distinct needs, but the experience lacked clear pathways tailored to each group.
Goals
Create a clearer, more trustworthy experience that shows the foundation's impact, guides users through key journeys, and supports fundraising goals.
Improve navigation and content structure to make key information easier to discover.
Strengthen trust through clearer communication of impact, transparency, and results.
Create dedicated journeys for donors, military personnel, and business partners.
I developed an initial information architecture focused on surfacing the foundation's impact earlier in the journey while creating clearer pathways for different user groups. This structure served as the foundation for the first design concept.
To validate these assumptions, I tested the prototype with 10 participants representing donor and military user groups. The findings showed that some content was difficult to discover and that recurring donation options needed greater visibility.
BEFORE
/01 FOR THE MILITARY
INSIGHT
Military users defaulted to contact page and did not search for relevant info across the site.
SOLUTION
Gathered all relevant information on a dedicated military page; added a clear banner on main page to direct users there.
BEFORE
/02 PRINCIPLES LAYOUT
INSIGHT
Users perceived the principles as a calendar and tried to interact with it to reveal details.
SOLUTION
Redesigned the layout as a more familiar pattern, added icons to clarify meaning at a glance, and removed hover-based interactions.
BEFORE
/03 ONE-CLICK DONATION
INSIGHT
Users found external links cumbersome and wanted a more seamless donation experience.
SOLUTION
Reduced extra steps from the charity site to the donation page by embedding a native bank widget directly into the fundraiser page.
Drawing on the logo's folding geometry and military-inspired aesthetics, I explored a visual language defined by chamfered corners, dynamic layouts, oversized typography, and bold colours.
CARD DESIGN ITERATIONS
FINAL VERSION
BUTTON DESIGN
COLOUR PALETTE
[ TYPOGRAPHY ]
I used Onest for body copy. Designed for digital use, it remains legible and consistent at small sizes. It's clean, understated design intentionally contrasts with the bold, confident character of the Kharkiv typeface, creating a clear hierarchy and balanced typographic system.
wave-inspired pattern
transitions between blocks
To reduce donor uncertainty and strengthen trust, I prioritised tangible proof of impact through frontline photography, delivery evidence, and prominent impact metrics. This helped communicate credibility quickly without relying on lengthy explanations.
August 12, 2025
April 2, 2025
September 7, 2024
March 24, 2024
Rather than displaying fundraising progress as a static number, I designed fundraiser cards that visualise collective progress and make each contribution feel meaningful. This approach turns donations from a transaction into a shared effort toward a visible goal.
The CTA copy carries a deliberate double meaning: businesses can
stand with the foundation's mission while literally standing
alongside other partners
featured on the page. By combining social proof with
a sense of shared purpose, the section builds
credibility and fosters a stronger connection to the cause.
[ SUPPORT FOR
FRONTLINE UNITS ]
39TH COASTAL
95TH AIR ASSAULTWe provide around 200 units with both protective and strike gear — including reconnaissance and strike drones, electronic warfare (EW) and signals intelligence (SIGINT) systems, and more.
1ST PRESIDENTIAL
SEPARATE
KRAKEN REGIMENT
28TH MECHANISED
REVENGE GROUP
25TH AIRBORNE
SPECIAL GROUPcombat units
[ SUPPORT FOR
FRONTLINE UNITS ]
We provide around 200 units with both protective and strike gear — including reconnaissance and strike drones, electronic warfare (EW) and signals intelligence (SIGINT) systems, and more.
39TH COASTAL
95TH AIR ASSAULT
1ST PRESIDENTIAL
SEPARATE
KRAKEN REGIMENT
28TH MECHANISED
REVENGE GROUP
25TH AIRBORNE
SPECIAL GROUPcombat units
contact form
spec cards
Results
The redesign transformed the foundation's digital presence into a clearer, more trustworthy, and action-oriented experience.
Improved navigation, audience-specific pathways, and stronger
communication of impact make it easier for different audiences
to understand the foundation's work, connect with its mission,
and support fundraising efforts.
KEEP EXPLORING
Redesign for a home appliance store. Improved UI, navigation, and product discoverability.
VIEW CASE