PERSONAL
LANDING
PAGE
FOR
A
FASHION
STYLIST
I designed this landing page for a personal stylist who needed a cohesive online presence to showcase her work and services. The goal was to communicate her personality, build trust, and create a clear path for attracting new clients.
I approached the experience as a visual story, using the AIDA framework to capture attention, communicate value, and guide visitors toward enquiry. The design balances a refined editorial aesthetic with clear calls to action, creating an experience that feels both personal and purposeful.
Fashion is inherently visual, so imagery became the foundation of the experience. I drew inspiration from editorial layouts, using generous whitespace and minimal composition to let the photography communicate the stylist's personality and aesthetic.
Typography and colour are intentionally understated to keep the focus on the photography. A restrained palette creates a calm editorial feel, while bold red accents draw attention to key calls to action and guide visitors through the page.
BOOK
A SERVICE
TYPOGRAPHY
(01)
Headings and body text
Neue Haas Grotesk
(02)
Logotype
misto
(03)
Accent signature
Modelista Signature
ММ
COLOUR PALETTE
Red
White
Black
PRICE LIST
Wardrobe analysis
10-14 days
Capsule wardrobe
8-10 days
Complex service
14-16 days
Brand campaign
5-7 days
Photoshoot concept
3-5 days
ACTIVE PROJECTS & SERVICES
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Complete brand photoshoot concept: from analysing your brand identity and choosing the right location to styling full looks, guiding poses and emotions, and coordinating all details.
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